Sports Mail Online

Pink Mac are the full service marketing agency for Sports Mail Online, a brand new media platform for covering local sports in Hull.

We started by creating a brand that put users, community and discussion at the centre of the identity, and one which looked modern, fresh and bright.

From here, we have built the brand online using all social media platforms, as well as developed a web platform which is growing exceptionally quickly in the region as the hub of local and amateur sport. We have supported with the management of events to bring in key sports stakeholders as part of an ambassador programme.

We are now working on the business development and strategy of the project to move it forwards within the City.