NextGenHR is a brand new software platform that is being built by PinkMac to serve the needs of a changing generation of HR professionals.

To kick start the project, we took the project through the Pink Mac Branding Workshop to unpick what the personality of the brand needed to be, which will help drive the visual development, language and imagery.

NextGenHR is now backed by a strong brand and set of visuals which are supporting with the build of the software and a strong product proposition.

Visit the site we developed at: