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2016 – Complete disaster or Social Media Revolution?

This blog post has been in a draft state for some time, and the end of the year felt an appropriate time to share it. I began to make observations earlier in the year following Brexit, when in my mind no matter which way you voted, the seemingly impossible became a reality. As an ambassador...

Twitter opens up audience insights to Brands

This week, Twitter-owned data platform Gnip officially opened up its Audience API, allowing brands to utilise demographic and interest data about groups of Twitter accounts. The change will also make it easier for brands using the tool to find out about people have accessed their tweets or website. The data available to brands will be anonymised and aggregated...

How Facebook’s new newsfeed changes will affect business pages

The arrival of July saw Facebook announce changes to the way is manages News Feeds, which will result in a direct impact on business pages. Facebook Engineering Director Lars Backstrom announced the latest news feed algorithm tweak in a company blog post, “We’ve heard from our community that people are still worried about missing important updates...

The rules of online Content Creation

One of the biggest challenges our clients have in building their brand online is producing and sourcing great content. In order to secure profile online and ultimately engagement and traffic, your content is key. So what advice do we offer our clients in facing this challenge. First of all, we work with our clients to...

Microsoft buys LinkedIn

In a surprise move yesterday, Microsoft announced it is to buy professional networking site LinkedIn for $26 billion dollars. So what will this mean for Social Marketing on the platform? Well it is too early to say, nothing will change until the end of this year when the sale is completed but Microsoft has already...

Should you flex your vocal chords or your fingers!

I have been working on this blog post for sometime, and the reason for delayed lack of completion has been down to the care I need to take in how I express my views. Having recently set up a new business that helps organisations to communicate better online, I worried there was a risk of...