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Four blogging fears and how to overcome them

When we ask our clients to blog at least once a month we often see the look of fear flash across their face. Today, we wanted to write a short piece on the common fears we encounter, and how to overcome them. I have nothing to blog about There are plenty of topics you can...

Digital Branding – Why you DO need to be a fashion victim

At Pink Mac, we’ve been reflecting on our first (successful) year in business and this week alone, have noticed a few aesthetic differences both in the work we have developed since last year, and what our clients are now requesting. So we decided to have a look at the ‘fashion’ of digital branding, and the trends...

How Pokémon Go will ‘level up’ local Marketing

For all the headlines that Pokémon Go is generating, the hugely popular mobile game is still firmly in its incubation phase. Once the game developer, Niantic, focuses on monetisation, Pokémon Go will really start flexing its muscle — from both a gaming and an advertising standpoint. Pokemon Go uses augmented reality to send players with their mobile phones on a...

The rules of online Content Creation

One of the biggest challenges our clients have in building their brand online is producing and sourcing great content. In order to secure profile online and ultimately engagement and traffic, your content is key. So what advice do we offer our clients in facing this challenge. First of all, we work with our clients to...

Top 10 SEO tactics that will no longer work

The SEO business has changed a lot recently with Google and Bing changing adapting to new technologies and a deeper understanding on human language. As times move so must your website, what worked 2 or 3 years ago could be causing you some serious damage today. Here is our top 10 list of when you...

Google Maps to get promoted pins

Advertising has always been a huge deal, but for Google, it’s the lifeblood of the mountain view companies revenue standing at $66 billion a last year. Therefore it should come as no surprise that they have found a new and innovative way to effectively advertise on the Google Maps product. For a long time, Google Maps has been free...

Google to roll out Expanded Text Ads for all devices

It’s been know that Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right side ads, Google now has the flexibility to give text ads more characters in a way that will...

How Google’s new keyboard for iPhone is changing SEO

The launch of Gboard — Google’s new keyboard for iOS is flipping how SEO content is ranked on its head !! For those using GBoard, when comparing search results versus regular mobile search, despite being largely based around the same algorithms, users may be surprised to note some differences. Rajan Patel, a principal engineer at Google explains: “It’s really early, so...

Why Blogging Matters

As a business, you may be asking yourself why the investment of your time in blogging is worthwhile – and what business can it lead to. This is a conversation that we have week in week out with our clients. In its simplest terms, businesses that blog generate 126% more leads than those that don’t....

Should you flex your vocal chords or your fingers!

I have been working on this blog post for sometime, and the reason for delayed lack of completion has been down to the care I need to take in how I express my views. Having recently set up a new business that helps organisations to communicate better online, I worried there was a risk of...