Marketing

Top 10 SEO tactics that will no longer work

The SEO business has changed a lot recently with Google and Bing changing adapting to new technologies and a deeper understanding on human language. As times move so must your website, what worked 2 or 3 years ago could be causing you some serious damage today. Here is our top 10 list of when you...

Web

Mixing up the perfect Website

Did you know that your website is probably your most valuable marketing tool? In today’s climate, people simply expect to be able to find the most up to date information on your products or services by finding you online. At Pink Mac, we like to educate our clients on how having, and maintaining a great...

Marketing

Google Maps to get promoted pins

Advertising has always been a huge deal, but for Google, it’s the lifeblood of the mountain view companies revenue standing at $66 billion a last year. Therefore it should come as no surprise that they have found a new and innovative way to effectively advertise on the Google Maps product. For a long time, Google Maps has been free...

Marketing

Google to roll out Expanded Text Ads for all devices

It’s been know that Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right side ads, Google now has the flexibility to give text ads more characters in a way that will...

Marketing

How Google’s new keyboard for iPhone is changing SEO

The launch of Gboard — Google’s new keyboard for iOS is flipping how SEO content is ranked on its head !! For those using GBoard, when comparing search results versus regular mobile search, despite being largely based around the same algorithms, users may be surprised to note some differences. Rajan Patel, a principal engineer at Google explains: “It’s really early, so...

Web

Vulnerability in Yoast SEO

Less than 3 days after WordPress core pushed a security update fixing some vulnerabilities comes another security release this time for Yoast SEO plugin. We use this plugin on all of our SEO customers websites and it is immensely popular among website owners with over 1 million active installs. On Tuesday Panagiotis Vagenas from WordFence Security discovered...