Four blogging fears and how to overcome them

When we ask our clients to blog at least once a month we often see the look of fear flash across their face. Today, we wanted to write a short piece on the common fears we encounter, and how to overcome them.

I have nothing to blog about

There are plenty of topics you can blog about, and there will always be new topics you can explore.

We suggest following at least five other blogs that cover news in your industry and always read and learn new subjects to discuss with your audience. When blog 1 hasn’t posted anything new blog 2 or 3 surely will have something new to share with you.

This brings us to a similar problem that people often over-think.

Someone has done this already

Here is the hard truth about originality: There is no such thing.

Everything you could possibly think of has already been written and discussed somewhere else.

Let’s face it. The world works by rehashing ideas. Go perform a quick Google search on “Internet marketing blogs” do you think all of them are never-before-seen topics not available on other channels?

Think again.

Everyone has published an article on SEO tactics that no longer work and blogging mistakes to avoid, writing irresistible headlines – the list goes on.

The thing that can make you original. is your personal experience on the subject matter. It’s the personality and perspective that makes your post stand out and gives it a unique edge that others can learn from.

While your post should always have a unique angle (again, by inserting your personal perspective) you do not need to reinvent the wheel.

I don’t have time to blog!

In reality, most people don’t have the time for many important things in life.

Let’s look at popular bloggers like Pat Flynn. Even with a family, raising a child and having tons of business to tend to, this guy somehow finds the time to deliver quality content like a good soldier.

How? It’s simple: Passionate people don’t wait for time to land on their lap; they make the time at all cost.

Chances are you know of a busy co-worker who gets up at 5am to exercise and then leaves for work. Instead of using long work hours as an excuse, he makes sure to go to bed a bit earlier and gets up for a workout before starting his day.

I need to polish my ideas first

While there are certain things your blog should have on day one, chances are it will always, always need some work.

Don’t get caught up trying to fix or add every little detail to the point it takes you months on end to publish your post.

Start blogging right now and keep customising it down the road. Time is money.

If you still think you can’t blog once a month contact us today and ask for our blog and website management plans and let us do the work for you.

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